PhotoshopNCAA Marketing Assets
Custom hero graphics were designed for multiple NCAA athletic programs, including UNC, Alabama, Michigan, and USC, to promote summer and recruiting camps.
Working with official school-provided assets, each design aligned with the program’s current-season marketing to ensure brand consistency. These hero visuals served as primary touchpoints across camp websites, supporting registration and engagement.
Proccess
Each project began with an analysis of the program’s existing visual identity, including typography, color systems, and current campaign direction. Using official athletic assets, concepts were developed that balanced established branding with energetic, participant-focused visuals.
Designs were refined through multiple feedback rounds with program stakeholders to ensure clarity, impact, and brand alignment.
Full Desktop HeroChallenge
A key challenge was adapting hero designs for mobile-first experiences, as a majority of users accessed camp sites on smaller screens.
Each layout was intentionally designed to remain visually strong, readable, and engaging across both desktop and mobile formats.
Mobile Hero