Illustrator | Photoshop | After EffectsAmes Anime Club
Ames Anime Club is a student organization focused on building community around anime and shared interests. This project involved creating a cohesive brand identity and brand manual to help the club establish a stronger presence and recognition on campus.
Design Objective
Role: Brand Identity,Logo Design, Visual Systems, Marketing Graphics
Despite strong interest, the Ames Anime Club lacked visibility and a clear identity among other established student organizations.
The goal was to create a welcoming yet professional brand that would help the club feel more legitimate, recognizable, and accessible to new members.
Solution
The final identity is built around a minimal, expressive logomark that reflects anime culture while emphasizing the club’s core values of Community, Connection, and Fun.
A flexible brand system and comprehensive brand manual were developed to ensure consistency across applications and support the club’s future growth.
