Illustrator | Photoshop United Soccer League
This project reimagines the United Soccer League’s visual identity to modernize its look and position the league for long-term growth. The goal of the rebrand is to create a bold, contemporary system that helps the USL stand out within the crowded professional sports landscape.
Design Objective
Role: Brand Identity, Visual Systems, Marketing Graphics
The aim of this project was to redefine the USL’s visual identity through a bold, contemporary rebrand. The new system is designed to be dynamic and adaptable, helping the league stand out in any context while projecting confidence, relevance, and a lasting presence.
Solution
The updated branding focuses on new core attributes that emphasize passion, energy, and pride. Through a fresh and dynamic visual system, the identity aims to evoke excitement and emotional connection, allowing fans to feel proud to support the USL and confident in its future as a leading professional soccer league in the U.S.
